PRIVACYPOLICY
Last Updated: 15 October 2026
1. INTRODUCTION
CURE Dental Agency Limited is committed to protecting your privacy and ensuring that your personal information is handled securely, responsibly and transparently.
This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, use the CURE Dental Agency mobile application, register as a dental professional, request locum staffing or otherwise communicate with us.
This policy applies to dental professionals, dental practices, prospective applicants, business contacts and visitors to our website and mobile application.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation, the Data Protection Act 2018 and relevant provisions of the Privacy and Electronic Communications Regulations.
By using our services, you acknowledge that you have been provided with this Privacy Policy. Where consent is legally required, we will request it separately.
2. WHO WE ARE
CURE Dental Agency Limited is a dental recruitment and temporary staffing agency connecting dental professionals with dental practices requiring staffing support.
Company Name: CURE Dental Agency Limited
Registered in England and Wales
Company Registration Number: 14091194
ICO Registration Number: ZB344912
Website: www.curedental.agency
Email: info@curedental.agency
For most personal information collected through our recruitment, staffing and booking services, CURE Dental Agency Limited acts as the data controller.
Dental practices may also act as independent data controllers when they receive and process information about dental professionals for their own employment, engagement or operational purposes.
3. INFORMATION WE COLLECT
We collect personal information necessary to provide our recruitment, staffing, booking and related services.
Information collected may vary depending on whether you are a dental professional, a dental practice representative or a website visitor.
Dental Professionals
We may collect the following information:
Full name and contact details.
Email address and telephone number.
Residential address where required.
Professional role and employment preferences.
Professional registration details, including GDC registration where applicable.
Qualifications, experience and professional credentials.
Employment history and references.
Availability, preferred working locations and shift preferences.
Shift requests, confirmations, cancellations and booking history.
Information necessary to assess eligibility and suitability for assignments.
Identity verification and compliance documentation.
Payment and financial information where required for invoicing, payroll or other legitimate business purposes.
Other information voluntarily supplied during registration or communication with CURE.
Where relevant and lawful, we may also process information about professional disciplinary matters, DBS checks or health-related requirements. Such information will only be handled where there is an appropriate legal basis and, where required, an additional condition for processing special category or criminal offence information.
Dental Practices
We may collect the following information:
Practice name and business address.
Contact names and professional roles.
Email addresses and telephone numbers.
Staffing requirements and requested shift dates.
Practice opening hours and operational requirements.
Booking confirmations and staffing history.
Invoices, payment records and relevant billing information.
Communications relating to staffing arrangements.
Other information necessary to provide our agency services.
Website and App Users
When you visit our website or use our application, we may collect technical information such as:
Device type and operating system.
Browser information.
Internet Protocol address.
Access dates and times.
Technical diagnostics and error information.
Website or app usage information where applicable.
Cookie information and similar identifiers, where used.
We do not intentionally collect information that is unnecessary for delivering our services.
4. HOW WE COLLECT INFORMATION
We collect information through several channels, including:
Online registration and enquiry forms.
The CURE Dental Agency mobile application.
Our website.
Email, telephone and SMS communications.
Shift requests and booking submissions.
Direct communications with dental practices and dental professionals.
Professional references and verification processes.
Third-party service providers supporting our operations.
Where appropriate, we may obtain professional information from publicly accessible registers, including the General Dental Council register, or other relevant professional sources.
We may also receive information from dental practices, referees or other parties involved in arranging staffing assignments.
5. HOW WE USE YOUR INFORMATION
We use personal information to operate and improve our dental staffing services.
This includes:
Registering dental professionals and dental practices.
Creating and managing user accounts.
Verifying professional credentials and suitability.
Displaying available locum opportunities.
Receiving and processing shift requests.
Matching dental professionals with suitable assignments.
Confirming, changing and cancelling bookings.
Processing staffing requests from dental practices.
Managing ongoing agency relationships.
Sending relevant booking confirmations, reminders and operational communications.
Responding to enquiries and providing customer support.
Managing invoices, payments and financial records.
Maintaining accurate records of staffing arrangements.
Meeting our legal, regulatory and contractual obligations.
Maintaining the security and reliability of our website, application and internal systems.
Where permitted, we may also contact existing customers about relevant services and opportunities.
Marketing communications will be managed in accordance with applicable privacy and electronic marketing requirements.
6. LAWFUL BASIS FOR PROCESSING
Under UK GDPR, we must have a lawful basis for processing personal information.
Depending on the purpose, we may rely on the following grounds.
Contractual Necessity
Processing information necessary to enter into or fulfil an agreement with a dental professional or dental practice.
This includes registrations, staffing requests, shift bookings and related contractual arrangements.
Legitimate Interests
Processing information necessary for our legitimate business interests, provided these interests do not override an individual's rights and freedoms.
Our legitimate interests include managing recruitment and staffing activities, maintaining business records, communicating about relevant opportunities, preventing misuse of our systems and improving our services.
Legal Obligations
Processing information where required to comply with legal, financial, tax, employment, regulatory or other statutory obligations.
Consent
Where consent is legally required, we will obtain it before carrying out the relevant processing.
Consent may be withdrawn at any time by contacting us using the details in this policy or by using an available preference or unsubscribe option.
Withdrawal of consent does not affect processing already carried out lawfully.
Where special category or criminal offence information is processed, we will identify and document the additional legal condition required.
7. CURE DENTAL AGENCY MOBILE APPLICATION
Our mobile application provides a platform for dental professionals and dental practices to access our staffing services.
The application allows dental professionals to view available opportunities, request shifts and access information about their bookings.
Dental practices can submit staffing requirements and communicate with CURE regarding locum cover.
Information entered into the application may be processed through connected systems used to manage staffing requests, registrations, scheduling and communications.
This may include the processing of:
Account registration information.
Contact details.
Shift availability
Staffing requests.
Booking records.
Assignment information.
Operational communications.
Account authentication information.
The application may provide links to external services such as mapping applications and calendar services.
Where these services are accessed, information may be processed by the relevant provider in accordance with its own privacy policy.
We aim to collect only the information reasonably necessary to provide the application's functionality.
8. ACCOUNT ACCESS AND SECURITY
Some services require users to register or authenticate before accessing their information.
We use access controls and authentication processes to help protect personal data against unauthorised access.
Users are responsible for maintaining the security of their own devices and any account credentials.
Users should not share authentication codes or other confidential account access information.
If you suspect that your account or information has been compromised, please contact info@curedental.agency.
We may suspend or restrict account access where reasonably necessary to protect users, prevent misuse or comply with legal obligations.
9. SHARING INFORMATION WITH DENTAL PRACTICES AND PROFESSIONALS
To arrange staffing assignments, we may need to share relevant information between dental professionals and dental practices.
For example, a dental practice may receive information about a professional who has been proposed or confirmed for an assignment.
This may include their name, professional role, qualifications, relevant registration details and other information reasonably necessary for the assignment.
Dental professionals may receive relevant practice information, including the practice name, location, shift requirements, working hours and contact details.
We will seek to limit information sharing to what is necessary for arranging and managing staffing assignments.
Dental practices receiving personal information are responsible for handling that information appropriately and in accordance with applicable data protection legislation.
We do not sell personal information to third parties.
10. THIRD-PARTY SERVICE PROVIDERS
We use external service providers to support the operation of our business, website and mobile application.
Depending on the services used, these may include:
Google services for scheduling, data management and application functionality.
Jotform for digital forms, registration and information collection.
Pipedrive for customer relationship management and operational records.
Website hosting and technical service providers.
Email and SMS communications providers.
Payment processing and financial administration providers.
Other authorised technology and administrative service providers.
These organisations may process information on our behalf or, where applicable, as independent data controllers.
Where providers act as our data processors, we are responsible for ensuring appropriate contractual arrangements and data protection safeguards are in place.
We only share the information reasonably necessary for the relevant service.
Third-party providers may have their own privacy notices explaining their independent processing activities.
11. INTERNATIONAL DATA TRANSFERS
Some technology providers used by CURE may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that the transfer complies with applicable UK data protection requirements.
Where required, appropriate transfer safeguards may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to standard contractual clauses or another legally recognised transfer mechanism.
Information about the safeguards applicable to a particular transfer may be requested by contacting us.
12. DATA STORAGE AND SECURITY
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration, misuse and unlawful disclosure.
Measures may include:
Restricted access to information.
Account authentication.
Secure data transmission.
Appropriate service provider security controls.
Access permissions based on operational requirements.
Review and maintenance of systems used to store personal information.
No internet-based service or electronic storage system can be guaranteed to be completely secure.
We continually aim to maintain security measures proportionate to the nature of the information processed and the risks involved.
13. HOW LONG WE KEEP INFORMATION
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including any applicable legal, accounting, tax, contractual or regulatory requirements.
Retention periods depend on the type of information and the reason for processing.
Account and registration information may be retained while an account or agency relationship remains active.
Shift bookings, assignment records and associated communications may be retained for an appropriate period to support contractual administration, financial records and the handling of potential disputes.
Financial and accounting records will be retained for the period required by applicable law.
Recruitment and compliance records will be retained for periods appropriate to their purpose and any applicable legal or regulatory requirements.
Where an account is closed, we will delete or anonymise information that is no longer required, subject to lawful retention obligations.
When deciding retention periods, we consider legal requirements, the nature and sensitivity of the information, our operational needs and the possibility of relevant claims or disputes.
Individuals may contact us for further information about retention periods applicable to their information.
14. ACCOUNT DELETION AND DATA REMOVAL
Users may request the deletion of their CURE Dental Agency account and associated personal information.
To request account deletion, users can contact:
Please include sufficient information to allow us to identify the relevant account.
Where the mobile application provides an account deletion option, users may also initiate a request through that feature.
We may need to verify identity before completing a deletion request.
Following a valid request, we will delete or anonymise information that is no longer required, subject to our legal obligations and any applicable exemptions.
Certain records may need to be retained for accounting, legal compliance, contractual or dispute resolution purposes.
We will explain any information that cannot be deleted and the relevant reason for its retention.
Removing the application from a device does not automatically delete information held within our systems.
15. COMMUNICATIONS AND NOTIFICATIONS
We may communicate with dental professionals and dental practices by email, telephone, SMS or other appropriate channels.
Operational communications may include:
Registration information.
Shift availability and opportunities.
Booking requests.
Shift confirmations.
Changes and cancellations.
Staffing updates.
Account access and security information.
Important service announcements.
These communications may be necessary for delivering the services requested.
Where we send promotional marketing communications, we will comply with applicable marketing rules and provide appropriate options to withdraw consent or object to marketing.
You may request that marketing communications stop at any time.
16. WEBSITE COOKIES AND TRACKING TECHNOLOGIES
Our website and associated services may use cookies and similar technologies to support website functionality, security and user experience.
Essential cookies may be used where necessary for the operation of our services.
Where non-essential cookies or tracking technologies are used, we will seek consent where legally required and provide appropriate information about their purposes.
You can manage cookies through your browser settings and any cookie preference controls made available on our website.
Disabling certain cookies may affect website functionality.
For further information about cookies used by our website, please refer to any available cookie information or contact us directly.
17. YOUR DATA PROTECTION RIGHTS
Under UK data protection legislation, individuals have rights relating to their personal information.
Depending on the circumstances, these include:
The right to be informed about how personal information is used.
The right to request access to personal information held about you.
The right to request correction of inaccurate or incomplete information.
The right to request deletion of personal information where applicable.
The right to request restriction of certain processing activities.
The right to receive certain personal information in a portable format.
The right to object to processing based on legitimate interests, subject to applicable exceptions.
The right to withdraw consent where consent is the lawful basis.
Rights relating to certain automated decision-making activities.
You have the right to object to the processing of your personal information for direct marketing at any time.
To exercise your rights, please contact:
We will respond to requests within the timeframes required by applicable data protection legislation.
We may request information necessary to verify your identity before responding.
Some rights are subject to legal conditions or exemptions.
18. AUTOMATED PROCESSING AND SHIFT MATCHING
We may use digital systems to organise shift requests, identify availability, manage booking information and assist with matching dental professionals to staffing requirements.
These systems support the administration of our staffing services.
Where decisions could have legal or similarly significant effects on an individual, any solely automated decision-making will be subject to applicable data protection safeguards and requirements.
Individuals may contact us to request further information about how their information is used in relevant decision-making processes.
19. CHILDREN'S PRIVACY
Our recruitment and dental staffing services are intended for adults and professional business users.
The CURE Dental Agency application is not designed for use by children.
We do not knowingly seek to collect personal information from children through our professional staffing services.
If we become aware that information has been collected inappropriately, we will take reasonable steps to investigate and address the matter.
20. THIRD-PARTY WEBSITES AND SERVICES
Our website or application may contain links to external websites, mapping services, calendar applications or other independent platforms.
These services operate under their own privacy policies and terms.
We are not responsible for the privacy practices of independent third-party websites or services.
Users are encouraged to review relevant privacy information before providing personal data to third parties.
21. DATA BREACHES
We take the protection of personal information seriously.
If a personal data breach occurs, we will investigate the incident and take appropriate measures to contain and address the risks.
Where required by law, we will notify the Information Commissioner's Office and affected individuals within the applicable statutory timeframes.
22. COMPLAINTS AND CONCERNS
If you have concerns about how your personal information is collected, processed, stored or shared, please contact us first so that we can investigate and respond.
Email: info@curedental.agency
You also have the right to complain to the Information Commissioner's Office, the United Kingdom's independent data protection regulator.
Information Commissioner's Office
Website: www.ico.org.uk
Telephone: 0303 123 1113
You do not need to contact us before approaching the Information Commissioner's Office.
23. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in legislation, business operations, technology or the services we provide.
The latest version will be published on our website.
Where changes materially affect how personal information is processed, we will take appropriate steps to inform affected users.
We encourage users to review this policy periodically.
24. CONTACT INFORMATION
For questions about this Privacy Policy, your personal information, account deletion or your data protection rights, please contact:
CURE Dental Agency Limited
Company Number: 14091194
ICO Registration Number: ZB344912
Email: info@curedental.agency
Website: www.curedental.agency
Privacy Policy: www.curedental.agency/privacy-policy